Define strategies for wearable devices and mobile applications that integrate seamlessly into the Smart Hospital ecosystem, and lead marketing initiatives that drive adoption and deliver measurable impact.
Requirements
- Develop and execute marketing strategies and annual plans for wearable devices and mobile apps
- Lead value proposition development, segmentation, and positioning to maximize brand equity and commercial efficiency
- Create and manage product launch plans, pricing strategies, and communication frameworks that support business goals
- Analyze market trends, competitive intelligence, and customer insights to inform strategic decisions and identify growth opportunities
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development, sales enablement, and evidence generation
- Coach and mentor team members on marketing best practices, strategic planning, and customer-centric development
- Monitor and report on marketing effectiveness using KPIs and analytics to drive continuous improvement
- Manage budgets, forecasts, and business case financial models to ensure resource allocation supports strategic priorities
Benefits
- 401k Matching
- Retirement Plan
