We are seeking a dynamic Product Manager to join the Neurosurgical team and play a key role in supporting innovative technologies used in brain, spine, and plastic surgery applications.
Requirements
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understands customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluates studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Apply clinical knowledge in combination with technical knowledge to educate and articulate value
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set price
- Articulate desired communications outcomes consistent with marketing strategy to MarComm team
- Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
- Provide marketing intelligence group with key objectives and inputs to drive customer insights
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
