Suntory Global Spirits is a leading premium spirits company that crafts spirits of the highest quality and delivers brilliant experiences to people around the world. The company is seeking a Customer Marketing Manager to develop best-in-class customer marketing, activation, and category management for the Americas region.
Requirements
- Develop the annual customer marketing plan in close collaboration with Key Account Managers for key customers in the region based on global brand strategies and regional priorities.
- Build broad-based knowledge of key global and regional trends as well as competitive environment
- Develop insight-driven and category growth-led customer propositions.
- Manage Brand Investment through budgeting, tracking, and implementation of expenditures.
- Co-manage the P&L with the Key Account Manager, delivering ROI on all marketing activities.
- Deliver activation, visibility, and promotional plans, ensuring tactical activations and long-term visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization.
- Plan and execute brand campaigns, product launches, and consumer events in line with brand guidelines to achieve overall brand objectives.
- Partner with the Digital Marketing Manager to define and implement brand digital strategy across retailers' e-commerce sites and social media platforms.
- Serve as the key point of contact for customers regarding marketing initiatives and collaborate with the Commercial team to manage business performance.
- Build best-in-class partnerships with customers, team members, and domestic market contacts.
- Review activation tools for effectiveness and work with the Brand Marketing team to enhance engagement and impact.
- Conduct category analysis to report on performance (depletions) versus the category to understand overall performance.
- Review activation and promotional effectiveness and recommend actions to improve performance as needed (ROI).
- Drive online conversion using the most relevant platforms and digital tools.
Benefits
- Annual bonus
- 401K match
- Profit sharing
- Medical and wellness benefits
