Performance Marketing Specialist

User Acquisition plays a critical role in scaling our games by identifying, acquiring, and retaining high-value users across target markets.

Requirements

• Define and execute the long-term user acquisition strategy for assigned games with full accountability for growth, efficiency, and profitability.
• Own forecasting, budget planning, and performance targets across all UA channels, optimizing for LTV, ROAS, and payback.
• Drive a structured experimentation roadmap through testing of creatives, audiences, bidding strategies, and funnels.
• Act as the primary growth partner to game and game teams, ensuring tight alignment between acquisition strategy, product roadmap, live operations, and monetization.
• Stay ahead of industry trends, privacy changes, attribution shifts, and competitor strategies, proactively adapting acquisition approaches.
• Contribute to UA best practices, frameworks, and scalable processes across the organization.

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Collaborative and dynamic work environment