Lifecycle Marketing Manager
Tava HealthUnited States
Posted February 25, 2026
Full Time
About the Company
We believe mental health care should be as accessible and stigma-free as a checkup.
Job Description
We are seeking a Lifecycle Marketing Manager to join our growing team. This critical role will be responsible for developing, executing, and optimizing our user lifecycle strategy, with a primary focus on driving approved Provider signups and increasing monthly session counts for our mental health platform.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in lifecycle marketing, CRM management, or email marketing, preferably within a high-growth tech or healthcare/wellness environment.
- Demonstrated expertise in driving measurable conversions.
- Hands-on, expert-level experience with a modern marketing automation platform - Iterable and Hubspot preferred
- Strong strategic thinking and copywriting skills, with the ability to translate complex ideas into clear, engaging, and persuasive messaging.
- Proficiency in setting up and analyzing A/B and multivariate tests.
- Basic working knowledge of HTML/CSS for template creation and troubleshooting.
- Excellent analytical skills and ability to use data (e.g., Mixpanel, BI tools) to inform decisions.
Benefits
- Competitive salary and stock options
- Tava mental health benefit – free access to therapy for you and your family
- Medical and dental insurance – for you and your dependents
- Monthly HSA contributions
- Generous PTO and paid holidays
- Work from home
- Paid parental leave
- Weekly team lunches
