We are looking for a Media Planning Director to join our Korea office, reporting into the Los Angeles hub. The role involves driving audience behaviors, media opportunities, and localization of briefs across all media channels. The Media Director will manage a team and collaborate with creative and media teams to design connections and planning briefs, and execute local campaigns.
Requirements
- Collaborative nature and experience working with clients, agency business units and creative agency partners
- 14+ years experience with a track record of excellence across media channels and handling big client ambitions
- Ability to manage relationships with media clients and brand managers
- Experience working closely with creative agencies
- Experience working with multiple agency partners and leading work sessions attended by multiple disciplines
- Ability to create and execute a holistic channel approach to planning
- Strategic thinker, with integrated experience managing both traditional and digital media planners
- Comfort level with data, analytics and measurement
- Ability to develop channel strategies, content strategies and measurement frameworks
- Experience in local market planning and buying in both offline and digital channels
- Excels at media fundamentals and can educate all levels
- Highly collaborative, problem solver, keeps an eye on the bigger picture but willing to get hands dirty and work with activation partners/media buyers to turn strategy into flawless execution
Benefits
- Team collaboration
- Leadership opportunities
- Professional development