The Senior Content Strategist will develop and own content frameworks that help niche D2C brands go mainstream, creating short-form video content that feels organic and native to digital culture, and aligning every narrative with measurable business outcomes.
Requirements
- Strategic Depth
- Video-First Mindset
- Performance Aware
- Proven experience in meme marketing, culture-first content strategy, or a relevant agency background
- Demonstrated success in scaling D2C brands through video-first, performance-driven content
- Deep understanding of short-form video platforms (Instagram Reels, YouTube Shorts, TikTok) and their algorithmic dynamics
- Strong storytelling ability with a focus on authenticity, humor, and relatability
- Data-informed mindset: ability to tie creative output to KPIs and optimize based on performance
- Experience managing end-to-end content strategy from ideation to execution and analysis