Require a Senior Content Strategist in Mumbai

The Senior Content Strategist will develop and own content frameworks that help niche D2C brands go mainstream, creating short-form video content that feels organic and native to digital culture, and aligning every narrative with measurable business outcomes.

Requirements

• Strategic Depth
• Video-First Mindset
• Performance Aware
• Proven experience in meme marketing, culture-first content strategy, or a relevant agency background
• Demonstrated success in scaling D2C brands through video-first, performance-driven content
• Deep understanding of short-form video platforms (Instagram Reels, YouTube Shorts, TikTok) and their algorithmic dynamics
• Strong storytelling ability with a focus on authenticity, humor, and relatability
• Data-informed mindset: ability to tie creative output to KPIs and optimize based on performance
• Experience managing end-to-end content strategy from ideation to execution and analysis