Content Specialist, Digital Communications

As a content specialist, you will create engaging content that populates a variety of digital and traditional platforms at Texas Tech University. You will work closely with leadership in the Office of Communications and Marketing and other university stakeholders to write content that adheres to brand standards and effectively engages target audiences.

Requirements

• Assist in the creation and execution of email marketing campaigns using Salesforce Marketing Cloud.
• Develop engaging digital content, including email newsletters, informational emails, and automated email series.
• Utilize Marketing Cloud tools and features to segment audiences, personalize content, and optimize deliverability.
• Collaborate with team members to ensure content aligns with overall marketing strategies and brand guidelines.
• Monitor email performance metrics, analyze campaign data, and suggest improvements to increase engagement and effectiveness.
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.
• Participate in brainstorming sessions to generate innovative ideas for digital marketing initiatives.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Retirement plan
• Generous paid time off
• Holiday pay
• Tuition reimbursement