Senior CRM Marketing Manager (Remote)

The Athletic is seeking a Senior CRM Marketing Manager to contribute to their strategy and execution of impactful programs, engaging users with journalism and driving adoption of features and app use. This role focuses on a customer-driven approach, using CRM to shape user behavior and data-driven optimization.

Requirements

• 7+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email and newsletter marketing.
• Superior project management and communication skills with the technical skills to translate stakeholder and business needs into actionable items.
• Proven experience leading an email/CRM management function.
• Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.).
• Demonstrated understanding of email marketing best practices and technical infrastructure.
• Strong analytical skills; able to create data-driven marketing strategies and campaigns across email and newsletter touchpoints.
• Experience with A/B and multivariate testing, including post-campaign analysis.

Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance
• Savings accounts for medical, wellness, and childcare expenses
• 401k retirement savings plan and employer match
• Paid time off
• Paid parental leave