Paid Media Strategist

The Bliss Group is a data-driven marketing communications firm looking for a Paid Media Strategist to lead paid media strategy and execution across their client roster. The right candidate will have experience in paid media, strong analytical skills, and ability to develop sophisticated paid media strategies.

Requirements

• Develop sophisticated paid media strategies for clients across all major channels
• Articulate the role of paid media in amplifying and supporting other marketing channels
• Connect media strategy to broader marketing and business objectives
• Launch and optimize campaigns hands-on in-platform
• Dive into reporting dashboards to analyze results and improve performance
• Collaborate closely with creative and account teams
• Lead client conversations and translate paid media complexity into clear recommendations
• Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix

Benefits

• Competitive Compensation Package including Bonus & Incentive Opportunities
• Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts
• 401k Retirement Plan with Company Match
• Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's
• FlexTime
• Hybrid work schedule
• Convenient Midtown Office Location