Senior Vice President of Marketing
The TieNew York, New York, United States
Posted August 22, 2025
Full Time
About the Company
The Tie is the leading provider of information services for digital assets operating across three core verticals: Institutional, Data Redistribution, and Corporate Access. On the Institutional side, The Tie’s core offering - The Tie Terminal is the fastest and most comprehensive workstation for institutional digital asset investors The Tie's institutional clients include hundreds of the leading traditional and crypto-native hedge funds, VCs, market makers, asset managers, banks, and other institutional market participants. The Tie’s Redistribution business syndicates data feeds to dozens of leading platforms. The Tie’s corporate access business provides direct connectivity between institutions and token issuers through a series of industry leading conferences and events - including our flagship event, The Bridge.
Job Description
The Tie is seeking a Senior Vice President of Marketing to lead the company’s marketing strategy, brand evolution, and execution across all aspects of the business. This role involves crafting narratives, leading a marketing team, and collaborating with sales, product, and events teams. The ideal candidate will have a strong understanding of digital asset markets, financial clients, and a proven track record of successful brand development and go-to-market messaging.
Requirements
- 10+ years of experience in marketing, with 4+ years in a senior leadership role
- Deep understanding of digital asset markets and full time experience in crypto
- Strong strategic thinker with proven experience owning brand development and GTM messaging
- Deep understanding of institutional financial clients
- Strong creative sensibility combined with operational rigor
- Experience managing and scaling a cross-functional marketing team
- Background in capital markets and/or SaaS is strongly preferred
Benefits
- Competitive compensation
- Flexible paid time off
- Flexible working hours
- A fast-paced and exciting work environment
- Strong teamwork-driven culture
