The Associate Manager, Affiliate Marketing will play a critical role in growing and scaling a fast-growing, affiliate marketing business. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.
Requirements
- Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
- Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners
- Responsible for the collection, storage, and distribution of marketing assets such as branded materials across multiple databases.
- Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
- Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
- Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
- Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
- Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
- Own direct relationship with top affiliate partners and external vendors/agencies
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
- Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content
- Basic Qualifications:
- 4-5 years of digital marketing experience
- Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
- Business English proficient, and fluency in Korean
- Experience working on global brands and with local affiliate partners
- Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI's, and profitability levers
- Excellent Excel and PowerPoint skills
- Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
- Strong partner or client management skills
- Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
- Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments.
- A strong communicator with a can-do, positive attitude and a strong desire to get things done
- Strong attention to detail
- Sense of humor and desire to have fun!
- Preferred Qualifications:
- Business Japanese proficiency preferred, but not required
Benefits
- Comprehensive health and welfare programs
- Retirement Plan
- Paid Time Off
- Employer-matched 401(k)
- Employee Stock Purchase Plan (ESPP)
- Adoption Assistance Program
- Parental Leave Program
- Disability and Life Insurance
- Flexible Work Arrangements
- Employee Recognition and Rewards Program
