We are looking for a Marketing Campaigns and Creator Activations Manager to own the end-to-end execution of creator-facing product marketing initiatives that drive awareness, perception, adoption and usage of TikTok products.
Requirements
- 5 or more years of experience in product marketing, performance marketing, campaigns, activations or related marketing roles
- Proven experience delivering paid product marketing campaigns for technology platforms, tools or creator products
- Experience delivering creator-facing or customer-facing initiatives tied to product goals
- Strong understanding of creator-led, product-first creative rather than traditional brand advertising
- Experience managing agencies and external partners
- Strong project management, organisation and cross-functional coordination skills
- Confidence working with data, metrics and performance insights to inform decisions
