Product Operation Specialist

Local Service supports TikTok’s vertical local services search business, serving global users’ local service discovery needs. Centered on user intent understanding, the team conducts user-centric experience evaluations and assesses model and strategy capabilities to identify key gaps and opportunities in search performance.

Requirements

• Evaluate search user experience from the user’s perspective, and identify opportunities to improve for product features and strategies
• Conduct local user research, gather and analyze search user feedback data, and provide real user insights for product decision-making
• Monitor and analyze core metrics to detect experience fluctuations and issues in a timely manner, ensuring stable online user experience
• Design and implement proactive operational plans for special scenarios or major events
• Manage and adapt to ad-hoc projects and urgent business requests efficiently
• Iterate search strategy and product features to improve user experience and conversion
• Design and analyze a/b testing and verify the benefits as needed