Scenario-Led Growth Product Manager - TikTok Shop

TikTok Shop is seeking a Scenario-Led Growth Product Manager to drive step-change improvements in user acquisition and value growth through key commerce scenarios such as Live and Auction.

Requirements

• Bachelor’s degree or above in product management, growth, or strategy roles in consumer tech or e-commerce.
• Strong problem-solving skills with ability to operate in ambiguous, fast-moving environments.
• Experience working cross-functionally to deliver complex initiatives.
• Data-driven mindset with ability to evaluate performance and iterate quickly.
• Experience in content-commerce, live streaming, or auction-based platforms.
• Familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle).
• Exposure to experimentation and performance-driven product optimization.

Benefits

• Competitive salary
• Comprehensive benefits package
• Opportunities for growth and development