Senior Product Marketing Manager, Performance Advertising (Travel)
TikTokNew York, New York, United States
Posted April 13, 2026
Full Time
About the Company
The company focuses on non-commerce performance products like lead generation, vertical products, and app advertising across various industry verticals.
Job Description
The Senior Product Marketing Manager will lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers, driving bookings, revenue, and repeat customer value.
Requirements
- 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
- Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
- Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
- Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.