Software Engineer, Ads Measurement & Effectiveness

The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok’s paid channels.

Requirements

• Design and develop highly scalable backend systems to measure Ads effectiveness.
• Own and expand core products like Split Test, CLS, and BLS, enabling advertisers to rigorously test and evaluate campaign performance.
• Build and optimize large-scale data pipelines and real-time experimentation frameworks to power critical advertiser insights.
• Collaborate cross-functionally with product, infrastructure, and data science teams to translate ideas into measurable impact.
• Integrate with third-party measurement partners to enable comprehensive attribution and validation.
• Help evolve the underlying tech infrastructure to support privacy compliance, high QPS environments, and multi-region deployment.

Benefits

• Abundant career growth opportunities, both technically and organizationally.
• Fast-growing, business-critical team with opportunities to tackle high-impact challenges.
• Strong product ownership with impact on advertisers worldwide.