Director, Lifecycle Marketing (B2C)

Trend Micro is seeking a Director, Lifecycle Marketing (B2C) to lead the global online field marketing team and design world-class lifecycle marketing programs. The successful candidate will have 10+ years of experience in customer lifecycle, digital adoption, or customer success marketing, ideally in Consumer SaaS.

Requirements

• 10+ years of experience in customer lifecycle, digital adoption, or customer success marketing, ideally in Consumer SaaS
• Proven ability to design and scale digital programs that drive measurable adoption, retention, and revenue growth
• Strong analytical expertise, including customer segmentation, journey mapping, and experience with platforms such as Braze, Iterable, or similar
• Experience integrating or leveraging AI-driven tools and workflows for process automation, insights, or decision-making
• Skilled in data storytelling, with the ability to communicate insights and influence executive stakeholders
• Exceptional leadership and cross-functional collaboration skills, with experience driving outcomes across global teams

Benefits

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre-partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups