Director of Engagement

Trulieve is a fast-growing company in the cannabis industry that seeks a Director of Engagement to lead national field, grassroots, and community marketing efforts. The Director will oversee a team of Regional Activation Managers and develop scalable activation frameworks to maximize brand visibility, customer loyalty, and revenue growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
• 10+ years of progressive marketing/activation experience, with at least 5 years in a senior leadership role managing multiple regions
• Demonstrated success in leading large, distributed field/activation teams
• Experience in cannabis, alcohol, CPG, or other highly regulated industries strongly preferred
• Exceptional leadership, communication, and organizational skills
• Strategic thinker with the ability to translate national goals into scalable local execution
• Proven ability to manage multimillion-dollar budgets and measure ROI
• Willingness to travel frequently to support regional teams and activations

Benefits

• Paid time off
• Comprehensive benefits package