Director of Lifecycle Marketing

The Director of Lifecycle Marketing will own the strategy, execution, and performance of all lifecycle and revenue-driving communications across TrulyFree.com's owned, paid, and partner-driven channels.

Requirements

• 6-9+ years of experience in lifecycle, CRM, or retention marketing
• Proven track record of building and scaling lifecycle programs
• Hands-on expertise with lifecycle platforms such as Klaviyo
• Highly analytical, with a deep understanding of segmentation, automation, personalization, and conversion optimization