Director, Digital Engagement
Truth InitiativeWashington, District of Columbia, United States
Posted October 24, 2025
135000 - 140000 USD year
Full Time
About the Company
Truth Initiative is dedicated to preventing youth nicotine addiction and empowering quitting for all. Through innovative public education campaigns like truth® and Outsmart Nicotine, they drive down smoking rates and promote cessation support using the EX Program. Their focus on health equity and social justice ensures a comprehensive approach to advancing public health.
Job Description
The Director of Digital Engagement is a member of the Truth Initiative’s Marketing Department, responsible for shaping and executing marketing initiatives. This role focuses on managing a team dedicated to creating and executing strategies for clients, with a primary emphasis on the organization's key quitting resource, EX Program. The role involves data analysis, collaboration with other departments, and the development of digital content strategies across owned channels.
Requirements
- Create and implement comprehensive digital engagement and social media content strategies
- Lead coordination of a cross-functional working group
- Analyze social and web performance metrics
- Monitor and identify trends for brand innovation
Benefits
- Performance bonus
