As a Lifecycle Marketing Enablement Lead, you will build rapport and work closely with internal subject matter experts and U.S. Bank partners to help drive strategic merchant opportunities, leads, activations and revenue growth within the channel. You will be responsible for marketing our suite of strategic merchant services products and value-added services through digital first acquisition and retention campaigns.
Requirements
- Email marketing expert: Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives.
- Expertise in marketing platform applications: Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo.
- Marketing collateral development: Maintain best practices when creating impactful assets across digital and traditional marketing formats.
- Retention Strategies: Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation.
- Activation campaigns: Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns and use insights from marketing programs to refine activation processes.
- Cross-functional collaboration: Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams.
- Data-driven insights: Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making.
- Project and program management: Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams.
- Compliance and best practices: Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
