UMG Global Audience Development is seeking a creative and collaborative Manager, Audience Development to ideate, build, and manage effective omni channel campaigns for Mercury’s artists and their music fans.
Requirements
- Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
- Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
- Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
- Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
- Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics
- Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts
- Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership
- Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
- Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
- 5+ years of experience in email marketing, with a deep appreciation and understanding of pop culture and the pop/rock music genre
- Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
- Strong analytical skills with the ability to interpret data and translate insights into action
- Experience with personalization, customer journey building, and retention-driving strategies
- Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines
- Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
- Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
- Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS
- Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Benefits
- Comprehensive medical, dental, vision, and FSA options
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
