We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Requirements
- Lead audience growth strategy and optimization in partnership with our Label client businesses
- Collaborate across the organization to develop our marketing and product roadmap in support of your vision
- Build a high performing marketing team and mobilize them to execute on your vision while supporting them achieve their professional development goals
- Drive the development of a data-driven, fan-centric, test-and-learn culture through use & advocacy of marketing technology and reporting & analytics
- Define and validate core audience KPIs
- Partner closely with E-commerce teams to determine best ways to acquire new customers, deepen artist-fan engagement, drive increased spend and average order value
- Analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications
- Support Label client teams in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
- Employ data-driven insights and an iterative testing approach to help optimize campaign builds, content modules, segmentation and other testing attributes
- Lead development of new customer activation capabilities & service offerings, ensuring Label and artist needs are appropriately prioritized
Benefits
- Comprehensive medical, dental, vision, and FSA options
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
