Product Owner - Acquisition Journey

As the Product Owner for our digital acquisition journey, you’ll shape how future customers find us, engage with us, and ultimately choose Vandebron. You’ll own the full digital acquisition funnel — from first click to conversion — and drive both strategic growth and continuous experimentation.

Requirements

• Develop your vision on the future of our digital acquisition journey by analyzing opportunities, performance metrics, and customer needs, and engage stakeholders with strategic insight.
• Develop a robust testing framework and experimentation strategy in collaboration with commercial stakeholders, including self-service capabilities and headless component architecture that enable them to execute optimizations independently.
• Actively align your roadmap and cooperate with commercial stakeholders, customer experience team, development team, and external partners to create a culture of data-driven decision-making focused on acquisition growth.
• Prioritize and define the scope and requirements for the Scrum team to develop digital solutions that boost traffic, conversion, and customer segmentation.
• Analyze opportunities, performance metrics, and customer needs to develop a clear experimentation strategy and drive rapid, continuous improvement of our digital acquisition channels with a clear focus on traffic quality and conversion rates.

Benefits

• Annual bonus based on company performance
• 30 paid days off per year to recharge and find inspiration
• Work abroad for up to 6 weeks per year
• Sabbatical opportunity for employees with three years of service
• Special leave for significant personal events
• Annual €850 learning budget
• Pension scheme
• Monthly €50 net allowance for phone and Wi-Fi
• One-time €200 net allowance to create a comfortable home workspace