Digital Marketing Strategist

Vanderbilt University is seeking a driven Digital Marketing Strategist to support the Office of Learning Innovation within the Institute for the Advancement of Higher Education. This role focuses on coordinating digital marketing campaigns, optimizing content, managing social media, and supporting overall marketing initiatives. The department is established to strengthen Vanderbilt's strategic academic programs and foster collaboration across schools and colleges.

Requirements

• A bachelor’s degree from an accredited institution of higher education
• Professional certification in Google Analytics and Google Search Ads (preferred)
• 2-3 years of experience in digital marketing
• Experience in higher education (preferred)
• Expertise in Google Analytics is necessary
• Expertise in SEO strategy, digital marketing, paid social, and CRM optimization (necessary)
• Experience working in WordPress is preferred
• Experience working and liaising with agencies and third parties is preferred
• Experience working effectively in cross-functional teams is necessary
• Excellent communication and project management skills
• Demonstrated competence in Microsoft Office 365, Zoom, and Teams

Benefits

• Equal opportunity employer