Business Development Representative

Varicent is seeking a Business Development Representative to join their NA team with a focus on prospecting into insurance organizations. The successful incumbent will follow up on inbound marketing qualified leads and identify suitable accounts and prospects within their territory to reach out via email, phone, and social media positioning the Varicent value propositions.

Requirements

• Generate qualified opportunities within insurance companies through a mix of outbound prospecting (phone, email, social selling) and inbound lead follow-up
• Leverage AI-driven tools to identify buying signals and tailor outreach
• Research target accounts and identify key stakeholders, industry trends, and business needs using both traditional and AI-supported methods to map stakeholders, uncover pains and align outreach to relevant business priorities
• Conduct initial qualification conversations with insurance prospects, positioning Varicent’s solutions effectively
• Qualify leads using sales methodologies such as MEDDICC
• Collaborate closely with Account Executives and marketing to align messaging and pipeline development strategies in the insurance vertical
• Maintain accurate and up-to-date information in Salesforce and engagement tools (e.g., Salesloft)
• Continuously refine outreach tactics based on performance metrics and feedback
• Contribute ideas to improve campaign content and team processes

Benefits

• Competitive salary
• Benefits package
• Opportunities for growth and development
• Diverse and inclusive work environment
• Committed to creating a diverse environment and is proud to be an equal opportunity employer