Demand Generation Paid Media Specialist
VonagePłock, Masovian Voivodeship, Poland
Posted October 9, 2025
Full Time
About the Company
Vonage is a global communications leader providing unified communications, contact centers, and programmable APIs on a flexible cloud platform. Founded in 2001 and now part of Ericsson, Vonage offers solutions for mobility, office phones, and conversational commerce to help enterprises enhance their communication strategies.
Job Description
Vonage is seeking a Demand Generation Specialist II to manage and optimize middle- and bottom-of-funnel (MOFU/BOFU) digital programs that drive qualified pipeline and accelerate revenue growth. This role focuses on execution, trafficking, QA, reporting, and optimization of performance marketing tactics, including CSE and CPL programs, while aligning with sales to deliver high-quality leads and opportunities.
Requirements
- 4–6 years of B2B demand generation, performance marketing, or digital campaign management experience
- Proven success managing CSE and CPL programs, along with executing other BOFU paid digital tactics
- Strong understanding of full-funnel stages and B2B lead management processes
- Hands-on expertise with campaign trafficking, QA, reporting, and analytics
- Proficiency with key MarTech tools, specifically CRM (Salesforce) and BI/reporting tools (e.g., Tableau)
- Data-driven marketer with strong analytical and problem-solving skills
- Excellent communication and collaboration skills
Benefits
- Career advancement opportunities
- Collaborative work environment
- Competitive pay and benefits