Senior Field Marketing Manager

WalkMe, an SAP company, is seeking a Senior Field Marketing Manager to own and drive the integrated marketing plan for the East regions and Canada. The role involves developing and executing a comprehensive regional marketing strategy, partnering with sales, customer success, and technical teams, and driving demand generation and funnel management.

Requirements

• 7+ years of B2B marketing experience, with at least 2+ years owning regional, field marketing or regional go-to-market responsibilities.
• Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes (pipeline, revenue, adoption, retention).
• Strong data orientation — comfortable building and analyzing funnel metrics, using CRM/marketing automation/analytics tools to track performance and inform decisions.
• Experience working cross-functionally (sales, customer success, product/technical) and influencing stakeholders across functions.
• Proven experience planning and executing high-impact regional events (conferences, roadshows, user groups, webinars) end-to-end—while also managing regional demand generation, ABM or channel/partner marketing, and content/communications tailored to local audiences.
• Excellent communication and presentation skills; ability to articulate strategy, get buy-in, and represent the company externally.
• Flexibility and entrepreneurial mindset — able to operate autonomously, in a fast-paced environment, with a sense of ownership and urgency.

Benefits

• Generous annual leave policy
• Robust retirement contributions
• Health coverage options
• Wellness program
• Hybrid work arrangement
• Professional development opportunities