Head of Demand Generation (Global | Paid, Organic & Community Growth)
WATI.ioBengaluru, Karnataka, India • United States
Posted October 31, 2025
Full Time
About the Company
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 10,000+ businesses across 160+ countries to deliver personalised, real-time conversations at scale. With innovative AI solutions, we're transforming how companies communicate: Shared inboxes allow seamless collaboration Powerful automation boosts efficiency Broadcast messaging engages customers Intelligent chatbots provide instant support As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations.
Job Description
Wati is a rapidly growing SaaS company seeking a Head of Demand Generation to lead their global demand generation function. This role will define how Wati scales demand across all discovery channels (paid, organic, community, AI-driven) to attract, engage, and convert SMBs. The Head of Demand Generation will be responsible for designing, executing, and optimizing a full-funnel marketing engine, unifying brand, performance, and community into a cohesive growth engine.
Requirements
- 8–12 years of experience in B2B SaaS marketing
- 3+ years leading a demand gen or growth marketing function
- Deep experience running and optimizing paid programs
- Full-Funnel thinker, skilled in brand storytelling, community engagement, and paid acquisition
- Strong analytical mindset, fluent in metrics, attribution, and funnel optimization
- Creative story teller
- Proven track record of hiring and scaling marketing teams
- AI-native marketer with experimentation mindset
Benefits
- High Ownership
- Global Reach
- Competitive Compensation
- Collaborative, Ambitious Culture
