Product Marketing Manager - LATAM
WATI.ioLima, Lima, Peru • São Paulo, Brazil
Posted October 11, 2025
Full Time
About the Company
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 10,000+ businesses across 160+ countries to deliver personalised, real-time conversations at scale. With innovative AI solutions, we're transforming how companies communicate: Shared inboxes allow seamless collaboration Powerful automation boosts efficiency Broadcast messaging engages customers Intelligent chatbots provide instant support As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations.
Job Description
Wati is a leading WhatsApp-first conversational growth platform empowering businesses to build stronger customer relationships and grow revenue. The role focuses on driving go-to-market strategies, setting up product launch processes, and aligning product strategy with the Head of Product. The ideal candidate will be part of a dynamic team focused on improving the onboarding and activation of products within the LATAM market.
Requirements
- Conduct Market and Customer Analysis
- Develop Go-to-Market Strategy
- Create and manage product-related marketing content
- Identify and improve onboarding/activation processes
- Own key performance indicators (KPIs) and translate insights
- Collaborate with cross-functional teams
