Senior Lifecycle Marketing Manager

We are looking for a highly motivated and data-driven Lifecycle Marketing Manager to join our Marketing team. This individual will be instrumental in managing and executing our email marketing strategy across the customer lifecycle, from lead nurturing and conversion to customer engagement and retention. The primary focus of this role will be on communicating with our core audience of medical providers.

Requirements

• 5+ years of hands-on experience in email marketing, marketing automation, and lifecycle marketing roles, preferably within a B2B or SaaS environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Deep expertise with a major Marketing Automation Platform (e.g., experience setting up complex workflows, scoring, and segmentation).
• Proven ability to use data and analytics to inform strategic decisions, define success metrics, and execute continuous optimization through experimentation (A/B testing).
• Excellent written communication and copywriting skills, with an eye for detail and brand consistency.

Benefits

• Full-time employment
• On-site location
• Hybrid work arrangement (remote/in office)
• Opportunity to work with AI tools
• Equal opportunity employer with a commitment to diversity and inclusion