Product Manager
WebMDNewark, New Jersey, United States
Posted December 10, 2025
105000 - 110000 USD
Full Time
About the Company
WebMD is a leading digital health platform that delivers evidence-based medical information and decision-support tools to consumers, clinicians, and health-plan stakeholders. Its web and mobile services provide up-to-date clinical references, continuing education, and peer-to-peer communication for physicians, while empowering patients with reliable health and lifestyle guidance. For employers and health plans, WebMD offers personalized benefit and provider decision-support technology that helps plan members make informed choices. By combining authoritative content with interactive, data-driven tools, WebMD enables proactive health management across the continuum of care. The company fosters a culture of innovation, user-centric design, and collaboration with medical experts to maintain its position as a trusted health information partner.
Job Description
Medscape is seeking an energetic, data-driven Product Manager to lead membership, audience development, and identity initiatives across our physician and healthcare professional portals and mobile apps.
Requirements
- Lead strategy and roadmap for membership and audience products, including registration, login/identity, profile enrichment, and retention.
- Drive initiatives to grow active monthly users, increase session frequency, and reduce anonymous access through intelligent recognition and authentication.
- Own requirements, user stories, wireframes, prototypes, and acceptance criteria; act as Product Owner in agile development.
- Partner with engineering and design to deliver robust web and mobile experiences that improve member activation and lifetime value.
- Collaborate with Editorial and Marketing on push/pull marketing programs (email, app notifications, alerts) to drive engagement.
- Define, instrument, and monitor KPIs; use data to prioritize and justify product decisions.
- Use analytics and BI tools to perform cohort, funnel, and retention analyses; build and maintain dashboards for stakeholders.
- Leverage AI/ML capabilities to improve personalization, identity resolution, content recommendations, fraud detection, and member verification processes.
- Support commercial and sales-led custom requirements as needed.
- Provide consultative product expertise for internal stakeholders and external partners.
Benefits
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
