Head of Marketing

This is a full-time Head of Marketing role for a Weekday client, focused on defining and leading the brand voice across all customer touchpoints, including CRM, digital performance, and offline activations. The role involves driving acquisition, retention, and repeat purchases in Tier 3–5 markets, requiring a strong understanding of the market and data-driven decision-making. The position is leadership focused with a direct reporting structure to the founders.

Requirements

• Lead the overall marketing strategy, spanning brand, performance, online, and offline channels.
• Drive customer acquisition, engagement, and retention via digital platforms and CRM channels.
• Build and scale the Membership & Loyalty Program with compelling value propositions.
• Plan and execute localized offline campaigns and activations tailored for Tier 3–5 consumers.
• Manage the marketing calendar and budget, monitor performance metrics, and optimize for CAC and LTV.