Digital Product Marketing Manager
WellBoston, Massachusetts, United States • Chapel Hill, North Carolina, United States • Minneapolis, Minnesota, United States • New York, New York, United States
Posted December 1, 2025
100000 - 100000 USD year
Full Time
About the Company
Well is on a mission to redefine the healthcare experience by developing solutions to improve the quality and affordability of healthcare.
Job Description
Well is seeking a Digital Product Marketing Manager to build and optimize our full-funnel growth engine. This role will own demand generation, paid acquisition, growth experiments, and martech infrastructure, shaping our digital strategy, influencing product-market fit, and driving exponential customer acquisition for our B2B well-being solution.
Requirements
- 5+ years of proven digital marketing experience in the digital health or employer benefits space
- Proven track record developing and executing multi-channel B2B digital campaigns
- Familiarity with email marketing platforms and website content management systems
- Knowledge of website analytics and paid media platforms
- Data-driven mindset with experience analyzing marketing metrics
Benefits
- Generous benefits
- Bonus potential
- Paid Time Off
