DIGITAL PERFORMANCE MARKETING MANAGER (M/W/D)
Wilken Software GroupUlm, Baden-Württemberg, Germany
Posted July 18, 2025
Full Time
About the Company
Wilken Software Group, established in 1977 with headquarters in Ulm, offers tailored solutions for mid-sized and large enterprises across key sectors including energy, healthcare, and social services. With a team of over 600 experts at six locations in Germany, Switzerland, and Spain, the company provides a range of products and services such as ERP software, billing solutions, process consulting, cloud computing, and business analytics. Wilken's core value proposition lies in integrating technology, human expertise, and visionary approaches to empower businesses with sustainable and effective tools for today's challenges.
Job Description
As a Digital Performance Marketing Manager, you'll focus on performance marketing, marketing automation, and data strategy, implementing and optimizing digital measures across the lead funnel. Responsibilities include developing automated communication paths, managing paid and SEO measures, and using data-driven insights to personalize marketing activities. You'll build a scalable and measurable digital marketing infrastructure.
Requirements
- Several years of experience in operational digital marketing – especially in the areas of performance and automation.
- Proficient in using HubSpot, creating workflows, and expert in data-driven marketing processes.
- Sound SEO knowledge and experience with paid media channels such as SEA, LinkedIn, and Display.
- Very good understanding of Martech tools including tracking, interfaces, analysis, and dashboards.
- Work analytically, KPI-driven, and independently – with a clear performance mindset.
Benefits
- Flexible working time models
- Modern working environment
- Individual training
- Sporting and social events
- Health and sustainability offers
- Attractive pension plan
