Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management to define and execute go-to-market strategy across product lines, lead growth and revenue performance, and manage high-performing product teams to deliver solutions that meet market needs and customer expectations.
Requirements
- Define and communicate the product vision aligned with company objectives
- Develop multi-year product roadmaps based on customer needs, market trends, and business priorities
- Improve Product adoption
- Improve Customer Satisfaction (NPS)
- Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels.
- Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth.
- Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets.
- Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution.
- Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels.
- Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns.
- Monitor commercial KPIs, including customer acquisition, retention, and partner-led growth—making data-informed decisions to improve effectiveness.
- Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products.
- Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success.
- Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.
- Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities.
- Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK’s brand, roadmap, and platform vision.
- Manage and coach a small team of commercially focused product managers aligned to product line.
- Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals.
- Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks.
Benefits
- 401k Matching
- Generous Paid Time Off
- Relocation Assistance
