Principal Data Analyst, Paid Media

Join the Business Analytics team at Workhuman, where we sit at the core of the organization, driving strategy and decision-making through data. We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search, social, display, and video.

Requirements

• Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL
• Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations
• Strong communication & project management skills and a highly collaborative approach to problem-solving
• Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations
• Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies

Benefits

• Access to cutting-edge tools and technologies, including cloud data warehouses and visualization platforms
• Access to granular paid media data to develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis
• End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation, UTM governance, KPI definitions