Lifecycle Marketing Manager (San Francisco)
WorkyardSan Francisco, California, United States
Posted September 2, 2025
130000 - 150000 USD year
Full Time
About the Company
Workyard is a construction management app designed to simplify job site operations. It offers accurate time tracking, GPS verification, labor cost reporting, and compliance tools to help crews manage their work efficiently. With Workyard, users can track hours down to the minute, verify crew locations, and ensure payroll accuracy without manual paperwork, streamlining operations and reducing costs.
Job Description
Workyard is a startup focused on managing labor within the U.S construction and trades markets, targeting $300 billion spent annually. They are developing an industry-changing SaaS solution to revolutionize labor management and are hiring a Lifecycle Marketing Manager to drive customer acquisition, retention, and growth. This role involves a full in-person position in their San Francisco office.
Requirements
- Use customer empathy and understanding to build customer engagement strategies.
- Lead GTM plans for new product launches.
- Develop programs to drive upsell and cross-sell.
- Define and build the customer engagement tech stack.
- Collaborate cross-functionally with CS, Sales, and Product.
- Measure and improve key metrics like product adoption, upsell revenue, and retention.
Benefits
- Equity
