Product Marketing Manager, APAC

Collinson is seeking a Product Marketing Manager for the APAC region to shape customer journeys and drive product adoption. The role involves collaborative work with various teams, including product management, sales, and marketing, to develop go-to-market strategies, crafting compelling messaging, and ensuring successful product launches in the Asia-Pacific market. The company offers a rewarding experience with a focus on high-earning customers in various financial and travel sectors.

Requirements

• Craft product narrative, positioning, segmentation, and align communication with partner teams.
• Lead go-to-market planning, coordinating global and regional launches effectively.
• Develop product positioning, value propositions, narratives, and marketing messages that resonate with the target audience.
• Take ownership of the product marketing lifecycle, including messaging, competitive intelligence, market research & sales enablement.
• Analyze the market landscape and assess alternative technologies.
• Understand and articulate industry trends, representing the voice of the customer.
• Collaborate with sales, services, and consumer insights teams to gather customer feedback.
• Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
• Measure product marketing effectiveness, providing ongoing transparency through regular reporting.
• Monitor industry trends and competitive shifts.