Lead Digital Marketing Manager

XBOW is looking for a Lead Digital Marketing Manager to own performance marketing and pipeline-driving growth across all paid channels. This is a high-impact role where you will architect, execute, and optimize the paid media engine that introduces security leaders, developers, and executives to a new category of AI-driven offensive security.

Requirements

• 8+ years of hands-on digital marketing and performance marketing experience, ideally within B2B SaaS
• Deep experience owning and optimizing paid acquisition across Google, LinkedIn, Publisher, and Reddit
• Demonstrated success managing large budgets, forecasting spend, analyzing ROI, and communicating insights
• Strong analytical and quantitative skills—comfortable building dashboards and attribution models
• Track record of running structured experimentation programs across channels and funnels
• Ability to thrive in a fast-paced, highly technical environment
• Cybersecurity experience is a major plus
• Experience at early-stage or high-growth startups is strongly preferred