Yext is seeking a Product Marketing Director to lead go-to-market strategy for one of its product pillars. The ideal candidate will have 12+ years of B2B SaaS product marketing experience and a proven ability to bring products to market and drive adoption in fast-paced environments.
Requirements
- Go-to-market strategy & execution
- Define and execute GTM strategy for a set of Yext products
- Partner with Demand Generation and Field Marketing to develop integrated campaigns
- Craft differentiated, value-based messaging frameworks
- Translate technical capabilities into clear, compelling business outcomes
- Conduct market and competitive research to identify opportunities for differentiation and innovation
- Support customer advocacy through compelling case studies, proof points, and success stories
- Develop enablement content and programs that improve field confidence, messaging consistency, and win rates
- Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product
- Collaborate with reseller and agency partners to accelerate indirect channel growth
- Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights
- Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy
- Play a leadership role in raising the bar across the Product Marketing team
Benefits
- Medical, dental, and vision benefits
- Life insurance
- Short-term and long-term disability
- 401(k) retirement plan
- Vacation and sick leave
