Sr. Associate Brand Manager IMC Insights
Yum!Plano, Texas, United States
Posted December 18, 2025
Full Time
About the Company
Yum! Brands, Inc., headquartered in Louisville, Kentucky, operates over 60,000 restaurants globally under brands like KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. As a leader in the quick-service restaurant sector, Yum! specializes in chicken, Mexican-style food, pizza, fast food, and burgers. The company is renowned for its commitment to employee development and fostering a culture that values personal and professional growth.
Job Description
The Sr. Associate Brand Manager IMC Insights will collaborate with the marketing team to establish clear objectives, goals, and strategies for measuring marketing effectiveness, develop a comprehensive marketing measurement framework, and lead strategic first-party data growth and enrichment programs.
Requirements
- Collaborate with Marketing cross-functional team
- Develop a comprehensive marketing measurement framework
- Identify and track key performance indicators (KPIs) and metrics
- Lead strategic first-party data growth and enrichment programs
- Generate regular reports and present findings
- Communicate insights, findings, and recommendations
- Monitor marketing spend and ROI across different channels and campaigns