Director, Analytics

Zeno Group is seeking a Director of Analytics to join their team. The role involves developing and marketing performance communications solutions to clients across various sectors, leveraging advanced analytics and AI tools. The director will manage multiple projects, mentors junior team members, and advocate for data-driven strategies for client business outcomes. This position requires a strong analytical background and leadership skills.

Requirements

• At least 6-7 years of hands-on data management and data analytic experience in a client-facing paid media or marketing role.
• At least 2-3 years of experience managing people and/or teams.
• Solid understanding of programming foundations and ability to understand data structures.
• Strong understanding of marketing initiatives and the various metrics that are associated with them, with a particular focus in earned, digital and social metrics.
• Comfort with ambiguity, variability, and change in business requirements.
• Skills to generate multiple effective solutions that address specific data and analytic needs.
• Ability to build presentation materials and present in an articulate and easy-to-understand fashion to director, VP, and C-suite level clients.
• Experience with Generative Engine Optimization (GEO) or SEO background / experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Short and long-term disability
• Mental health program
• Paid health savings
• 401(k) plan
• Flexible spending accounts
• Life insurance
• Self-care time
• Personal growth funds
• ZenoFit program