Zeno Group is looking for a Senior Vice President, Creator Marketing to lead the development of smart, creative, and authentic creator strategies for top clients. The ideal candidate will have 12+ years of experience in influencer marketing and/or communications industry, with a strong mix of experience developing and leading creator strategy across B2C, health, and/or financial brands. The Senior Vice President will be responsible for spearheading the development of creator strategies, leading creator campaigns, and overseeing execution via content creation, copywriting, paid amplification, and reporting.
Requirements
- 12+ years of experience in influencer marketing and/or communications industry
- Minimum of bachelor's degree in marketing or other related field
- Experience developing and leading creator strategy across B2C (preferably top consumer brands), health, and/or financial brands
- Foundational knowledge and experience in influencer whitelisting, paid social media (Facebook, Instagram, TikTok, etc.) and analytics/reporting
- Strong problem-solving and natural leadership, with previous experience managing others
- Strong ability to put pen to paper, bringing strategies to life through creative, client-ready deck development
- Experience in numerous client presentations and with tough Q&A conversations
- Strong project and account management skills, including setting and managing agency fee and OOP budgets
- Experience working in a fast-paced environment on multiple projects/clients
- Experience leading new business workstreams and delivering results
- Experience leading integrated teams and navigating complex IATs
- Experience working on ecommerce campaigns (either paid social or influencer)
- Experience working on B2B influencer campaigns
Benefits
- Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness
- Variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability
- Paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program
- Generous vacation, paid holidays and self-care time
- 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach
- Monthly allowance to fund activities in your personal life that bring you joy and keep you healthy
