Product Marketing Manager for Drains product category/business unit, responsible for developing and executing marketing growth plan, leading brand strategy, and driving measurable business outcomes.
Requirements
- Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
- Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
- Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
- Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
- Establish and track KPIs for marketing campaigns and product launches, ensuring data-driven decision making and accountability for results.
- Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
- Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.
Benefits
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 weeks starting Vacation (may increase with tenure)
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
- Employee Stock Purchase Plan