Senior Director, Measurement
Active InternationalNew York, New York, United States • New York, United States
Posted December 10, 2025
155000 - 165000 USD year
Full Time
About the Company
Active International is a leading corporate trade provider with over three decades of experience. The company specializes in maximizing asset value, increasing ROI on ad spend, and generating funding for unbudgeted expenses across various sectors including media, travel, logistics, real estate, and more. With an unparalleled industry perspective, Active International helps brands and agencies achieve higher returns by leveraging incremental value in existing quality properties and services.
Job Description
The Sr. Director of Measurement establishes and leads AMS’s measurement discipline — a new function designed to unify how we evaluate media and marketing effectiveness across clients, tools, and partners.
Requirements
- 10+ years of experience in marketing measurement, analytics, or strategy with increasing leadership responsibility
- Deep understanding of attribution, MMM, incrementality testing, and causal inference methodologies
- Experience evaluating and managing external measurement vendors and SaaS-based tools
- Demonstrated success designing and implementing measurement programs that drive business outcomes
- Hands-on familiarity with statistical analysis and experimentation tools (e.g., SQL, R, Python, Power BI, Tableau)
- Strong understanding of data governance, privacy regulations, and clean room environments
- High proficiency in Excel and PowerPoint; ability to build and communicate complex findings visually and succinctly
- Working knowledge of major data sources (Nielsen, Comscore, YouGov, Resonate, MRI) and programmatic reporting platforms
- Capable of translating analytics and research into actionable strategic narratives
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Paid time off
- Community engagement opportunities
- Great colleagues
- Great learning opportunities
