An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.
Requirements
- Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
- Manage marketing activities and demand generation programs.
- Responsible for ensuring programs run to time and budget.
- Line management responsibility for all team members, demonstrating full commitment to development and career progression.
- Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
- Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
- Identifies, recommends and manages third party resources as required.
- Key Performance Indicators: Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.
- Wider contribution to the marketing function.
Benefits
- Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral
- Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
- Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
- Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally
- Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
- Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success
- Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere.
- Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important
- Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
- Income protection insurance – Providing you with support and assistance when you need it most
- Recognition – Highlighting and rewarding the great work our people do
- Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self
- Making a Difference – we provide opportunities to help our people make a difference to the causes they care about
- MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
- Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
- Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger
