We are scaling category-defining AI infrastructure and need a demand gen leader who can translate technical advantage into qualified pipeline among discerning B2B buyers.
Requirements
- 5–8+ years in B2B demand gen/growth with AI/ML infrastructure, cloud, data platforms, or developer tools
- Proven track record creating pipeline and revenue via integrated campaigns and events
- Hands-on with marketing automation & CRM (HubSpot or Marketo + Salesforce), lead scoring/routing, lifecycle nurtures, and multi-touch attribution
- Demonstrated ABM execution (1:few & 1:many) using intent data, firmographics/technographics, and personalization
- Data fluent: funnel diagnostics, cohort analysis, CAC payback, pipeline velocity, and experiment design
- Ability to translate technical performance into buyer value (TCO, time-to-value, risk)
- Strong copy and offer design for technical audiences (landing pages, emails, comparison/benchmark pages)
- Calm, organized execution across multiple launches and events