CRM Manager (f/m/d)

We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints.

Requirements

• 4+ years of experience in Email Marketing and CRM
• Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors
• Hands-on experience with messenger marketing (SMS, WhatsApp, or similar)
• Deep knowledge of email marketing platforms, ideally Klaviyo
• Proven track record of driving retention and CLV growth through CRM and email initiatives
• Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences
• Understanding of RFM or similar segmentation frameworks
• Excellent communication and stakeholder management skills to collaborate cross-functionally
• Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools
• Excellent written and spoken English communication skills

Benefits

• A bright and spacious design office in the heart of Berlin
• A unique chance to shape our company’s future and build a global brand
• A high level of responsibility, creative freedom, and the opportunity to bring your originality, ideas, and independence to life
• Once-per-season gift voucher
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees
• 30 days of holidays
• Flexible hybrid working model
• Regular team events
• Relocation assistance available including visa support